A few weeks ago I had the pleasure of attending a book conference with a host of authors. This blog post is inspired by my time there. I curated a few tips for any writers who may have upcoming speaking engagements. I hope you find these suggestions helpful.
1) Represent yourself in a professional manner.
Think carefully about how you dress and how you are perceived. Dress for your audience. If you are speaking to children there’s no need to dress in a suit and tie. Regardless of what you wear, it should be clean, ironed and suitable for the occasion.
2) Cater your speech to your audience.
Don’t tell football jokes to a room filled with women. Don’t discuss Shakespeare’s Hamlet in an audience of elementary school students. Keep it simple and think about ways you can relate to the people listening to you.
3) Practice your speech.
Toastmasters is a fantastic tool to assist your with public speaking. Also, look in the mirror and practice your speech. I often record myself using the voice recorder on my phone. Then listen to the playback. If I’m not pleased with my speech I adjust accordingly.
4) Give the audience what they want.
If they ask you to read a passage from your book, don’t deny them. READ IT! Your main goal as an author is to sell your book. So, SELL IT!
5) Research what you don’t know.
Google the organizer and the event so you’ll know what to expect. Peruse the organization’s website and read testimonials from past attendees. Never walk into a situation blind. Always know your audience.
6) Sell Your Book
You are the doorway that leads to book sales. Tell people about it. Tell them why the book is worth their money and time. Show them why they should invest in you!
I hope these tips are of some use to you. Much success to you at your future speaking events!